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Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.

Land Rover is getting some traction on the Web with its involvement in the Pushing the Limits team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date.

Members-only travel network Virtuoso is toting packages from the Armani Hotel Milano, Castello di Casole, Mandarin Oriental in Paris and The St. Regis Bal Harbour to entice affluent foodies.

Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.

When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.

Developing countries including Brazil, Chile, Uruguay, Georgia, China and India are positioning themselves as valuable global retail markets for luxury brands looking to expand in these areas, according to research from A.T. Kearney.

Italian fashion house Gucci is pushing the new timepieces in its I-Gucci Sport collection with QR codes on digital images and video.

Precision-cut crystal maker Swarovski is looking to target a younger demographic through a Web series starring “Gossip Girl” stylist Eric Daman that will be broadcast exclusively on entertainment site Cambio.

All-inclusive hotel chain Palace Resorts is pushing its spa, golf and other exclusive experiences to affluent consumers in a new print, digital and on-property campaign called "Live in Awe."

Lexus, Christian Dior and Prada took on different ad strategies in the July issue of Condé Nast’s Vanity Fair, likely to try a variety of ways to target affluent consumers in the transitional summer season.

To push its new D3 product range, Viking Range Corp. has opted for a print brochure to complement a multichannel campaign.

With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.

Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.

London-based retailer Harrods is revamping its ecommerce site to feature a more interactive homepage with static scrolling, editorial content and curated items as well as a Favorites tool that lets users create a shopping list.

German automaker BMW is using its sponsorship of the BMW ClubCorp Best Ball Challenge as an opportunity to offer test drives and build brand awareness.

Michael Kors is pushing the wearability of its collections in its Living the Kors Life blog and video campaign depicting the daily lives of company employees.