NEW YORK – Consumers are now demanding insider information and brands must offer content from all access points including mobile, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Participating in philanthropic or altruistic efforts is a powerful differentiator for luxury brands because it makes consumers more connected to them, according to a speaker at American Express Publishing’s Luxury Summit 2012.
NEW YORK - Targeted marketing via measurable channels should be used to reach consumers who are lacking in overall brand trust, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.
PALM BEACH, FL – Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing's Luxury Summit 2012.
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
PALM BEACH, FL – To move forward as a company, brands must be constantly reinventing themselves but simultaneously be unwilling to compromise their values, integrity and service to the customer, according to the CEO of American Express.
Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource
French apparel label Christian Dior is introducing products from its fall/winter 2012 collection with a new video called “Secret Garden – Versailles” that highlights the brand lifestyle and image.
Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
Many luxury brands are using email for Mother’s Day marketing and driving transactions in numerous ways including free shipping or discounting, invitations to ecommerce and adding sentimental value.
Toyota Corp.’s Lexus positioned the new 2013 GS model in a one-minute scene in the latest episode of broadcast network ABC’s prime-time drama, "Revenge."
Today in luxury marketing - Ermenegildo Zegna throws silk-themed fete in New York; Christian Louboutin retrospective bows in London; Marc Jacobs: Intelligent design; The Met gift shop’s Schiaparelli and Prada souvenirs sold online.
Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.
