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Starwood Hotels & Resorts' brands including the St. Regis and The Luxury Collection hotel chains will offer private benefits to loyalty program members through VIP tickets to Cirque du Soleil performances and backstage passes in major United States and Canadian markets.

High-end appliance brand Jenn-Air is tapping Condé Nast’s Architectural Digest’s affluent audience by incorporating a QR code that links to a mobile video in the publication’s April issue.

When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.

Even though Volkswagen's Bentley may be trying to target a wider audience with the introduction of the EXP 9 F concept car, a Bentley-appropriate price tag along with brand cache may allow the prestigious automaker to avoid brand dilution and keep its luxury status.

The once undisputed luxury watchmaker leader Rolex could have a worthy competitor in Omega, which is slowly closing in on the former for search percentage in watch-hungry markets, particularly China, according to findings from the Digital Luxury Group.

Since many luxury cruiselines are attempting to draw younger consumers, mobile could be a way for them to attract affluent consumers in a cost-effective, convenient and portable medium.

For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.

The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.

Savile Row tailor Gieves & Hawkes is bringing its made-to-measure and custom-made apparel and accessories to United States consumers with a trunk show in New York and Chicago this month.

Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.

Today in luxury marketing - Mobiado releases Grand Touch Aston Martin mobile phone; In China, sobering signs of slower growth; Charlotte Casiraghi’s first Gucci campaign; Chanel ups the luxe.

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Jeweler David Yurman is focusing on intricate details behind two of its signature timepieces as part of a “Look Closer” campaign that spans print and Internet marketing.

High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.

German automaker BMW is upping its mobile marketing through a variety of video advertisements on Hulu Plus’ mobile application for the iPhone.

Today in luxury marketing - Bentley previews luxury performance SUV with EXP 9 F concept; LVMH taps Sebastian Suhl for Givenchy CEO post; The future of fashion; New Facebook Timelines will benefit luxury brands.

We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.