Toyota Corp.’s Lexus is giving back this holiday season with its December to Remember social media campaign in which the automaker will donate $5 to Toys for Tots for each post shared.
Savile Row tailor Richard James opened its first ecommerce store last week that offers an array of apparel and accessories just in time for holiday gift-giving.
Jeweler Tiffany & Co. is looking to draw attention toward its Some Holidays are Unforgettable campaign through a partnership with personalized Internet radio service provider Pandora.
Luxury Miami shopping center Bal Harbour Shops is looking to engage consumers in between shopping sprees with a content- and video-heavy iPad and iPhone application.
Middle Eastern jewelry and watch retailer Damas Jewelry is rolling out an extensive television, print and social media campaign to promote its latest in-house collection to younger, affluent women in the United Arab Emirates.
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Balinese jeweler John Hardy is playing a major role in the renovation of department store Bloomingdale's flagship jewelry section in midtown Manhattan, New York.
Footwear designer Salvatore Ferragamo is displaying the full breadth of its fall/winter collection with a double-sided catalog featuring its famed footwear, accessories and apparel.
Hotel chain Mandarin Oriental Hotel Group is taking advantage of digital media with the launch of "Destination MO," an online magazine designed to provide consumers with information about hotel and city news around the globe.
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.
British automaker Jaguar is using traditional television advertising to highlight the brand’s highest-performing XFR, XJL Supersport and XKR-S models as well as the energy that consumers feel behind the wheel of its vehicles.
Luxury pearl jeweler Mikimoto has unveiled a new commerce-enabled mobile site that is aimed to drive sales and let consumers experience the brand no matter where they are.
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
Starwood Hotels & Resorts is looking to engage its guests in Asia-Pacific through a partnership with Chinese social media platform Jiepang to offer added benefits to mobile users who check-in to any of the hotelier’s Asia-Pacific properties.
Peninsula Hotels is adding to the Enrich Your Life guest experience program with its Trees of Hope campaign in which guests can buy holiday ornaments with profits going toward the Make-A-Wish Foundation.
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.
