On the tail of its 150th anniversary, jeweler Chopard has redesigned its Costa Mesa, CA, boutique to make affluent consumers feel more at home while still displaying the drama and elegance of the branded jewelry.
Swiss watchmaker Breitling is celebrating the United States’ armed forces with a limited-edition American Tribute Watch, of which only 50 will be produced.
Turbulence in the stock market is only growing due to debt crises in Greece and Italy, causing investors to pull back in fear of an economic downturn. Whether or not this is a permanent setback is uncertain, especially since consumer confidence itself is up and down.
Precision-cut crystal manufacturer Swarovski is ushering consumers into the holiday spending spirit with its new Swarovski Christmas gaming mobile application.
Today in luxury marketing - Gucci opened its first kids’ store in New York; Christian Lacroix inks license for men's tailored clothing; Jamie Burke and Ruby Aldridge model Calvin Klein holiday looks.
Jewelry brand Cartier is pulling on consumers' heart strings with the creation of three short videos and a full-length music video for its “True love has a color and a name” and "How far would you go for love” campaigns that celebrate the spirit of love.
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
New York-based department store Henri Bendel is creating an event around the unveiling of its holiday window display tonight with special performances and a charitable effort aimed to drive end-of-year sales.
BMW-owned Mini Financial Services released a new mobile application that allows consumers to create profiles to share their favorite driving routes and tips and play games to earn points and rewards.
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
NEW YORK – For anyone that has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.
With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction.
Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.
Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.
On-the-go video and constant product updates will help luxury brands increase mobile engagement with consumers during the over-marketed holiday season.
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
London-based department store Harrods is offering luxury brands a unique opportunity to reach affluent consumers at the point of purchase through in-store advertising options.
