A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media’s Style.com/Print, which is out today.
LONDON – The growing influence of women in the marketplace will have a strong effect on luxury brands and the need to focus on devising women-oriented marketing plans, according to a speaker at the Luxury Briefing Wealth Summit.
LONDON – Condé Nast and Hearst, publishers of fashion magazines Vogue and Harper's Bazaar, respectively, say that the luxury industry is going strong and will continue to flourish regardless of the economy.
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
LONDON — Brazil, Russia, India and China are not yet having a noticeable impact on the wine, yacht or real estate industries, according to a panel discussion at the Luxury Briefing Wealth Summit 2011.
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
LONDON — Luxury brand marketers need to stop thinking of the affluent population as one group and try to understand the different cultural aspects, life styles and spending habits at play within the various levels of the world's wealthy, according to a presentation by Ledbury Research.
LONDON -- China is the No. 1 market in which luxury brands should currently be focusing their attention because of consumer desire to both buy products and invest in upscale companies, according to a panel at the Luxury Briefing Wealth Summit 2011.
German automaker BMW is promoting its electric i3 and i8 models through a solo sponsorship of the AOL Editions application for the iPad, linking consumers to branded content such as videos, images and the Web site.
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
British label Alfred Dunhill has moved beyond simple retail stores to create a branded world that immerses consumers in a full shopping, dining and grooming experience that aims to recreate the life and style of its namesake founder.
Starwood Hotels & Resorts is attempting to increase site traffic and build brand affinity and customer loyalty with the incorporation of user-curated reviews on all of its properties’ Web pages.
Online holiday marketing needs to be in tip-top shape if luxury brands wish to stand out from the campaign crowd and increase ecommerce sales this season.
The idea of how technology and global connectivity has shaped the luxury shopping experience intends to be the main theme of the NYU Stern School of Business luxury and retail conference Oct. 28.
Rixos Sungate hotel is striving for a more convenient guest experience with the release of an iPhone application that allows users to explore accommodations, dining and entertainment and meeting options.
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
