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If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.

Luxury brands Mercedes-Benz, BMW and Louis Vuitton topped the luxury sector’s list of global brands in 2011, according to a report from Interbrand.

Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.

German automaker BMW’s financial services group is seeking to increase its customer base by making it easier for recent college graduates to buy or lease a branded vehicle through an exclusive financing program.

Chocolate Week 2011 is kicking off Oct. 10 and London-based fine chocolatier Charbonnel et Walker will be using the event to increase in-store traffic to its London locations.

Yacht companies such as Pearl Motor Yachts and Fleming Yachts have developed iPad applications in preparation for a series of boat shows in the next few months.

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

The iOS 5 is being released midmonth along with the iPhone 4S and I thought that I would go through the key new features that I think will really change things.

China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat.

British automaker Bentley has reported an increase of 31 percent in global sales since January, a number that the company attributes to its growing global brand awareness.

Department store chain Neiman Marcus drove consumers in-store while simultaneously increasing its social media fan base through a check-in-based freebie contest ending today.

Auberge Resorts has added Hotel Jerome to its small curated list of luxury hotels in a move that will increase the brand’s access to the world of affluent skiing enthusiasts.

German automaker Audi is increasing its visibility on mobile devices with the development of new mobile applications for its vehicles as well as an optimized site.

Today in luxury marketing - The Versace for H&M campaign is out; Anti-counterfeiting pact signed; Jason Wu to team with Target; Sotheby's wine auction tests China's luxury demand.

Mobility is a treacherous business. Mobile phones are only used for an average of 18 months before dropping down toilets, falling off tables and general wear and tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.

French fashion house Chanel is enticing online purchasing and emphasizing its exclusivity with a limited-edition Chanel No. 5 bath oil and limited-time free shipping on its Web site.

Luxury brands such as Diane von Furstenberg, Bloomingdale's, Saks Fifth Avenue, Chanel and Tiffany & Co. have covered New York in outdoor advertisements this season.

German automaker BMW’s financial services team will now allow BMW customers to view their accounts, make payments and obtain a quote through any Web-enabled smartphone.

Prada’s sister line, Miu Miu, released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.

Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.