During a recent trip to India to explore the shopper marketing and mobile landscape, I was initially shocked by how the corporate world responds to the clock.
Italian fashion house Bottega Veneta created an interactive, video-enabled online catalog to showcase its current Fall/Winter collection and increase the amount of time consumers spend on its branded Web site.
Footwear and handbag brand Jimmy Choo’s creative director and founder Tamara Mellon is drawing attention to the label's first fragrance through the launch of her new blog, A Day, A Thrill.
German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application.
In a move to increase traffic before skiing season hits, Hilton Hotel's Waldorf Astoria Park City is hosting a wellness weekend at the end of October to intrigue affluent guests who are interested in getting fit and living healthy.
Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.
The settlements of the class action suits brought against popular television shows such as American Idol and Deal or No Deal further strengthen the requirement to offer equivalent value when charging for an entry to a sweepstakes.
International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.
Savile Row tailor Gieves & Hawkes is celebrating 100 years of its Naval Warrants with an in-store and online sale that it is promoting to its email database.
Private jet lifestyle magazine Elite Traveler has been busy in the past few years launching various print publications worldwide, but has recently made its first step into the mobile arena with an iPad and iPhone application.
National Geographic Expeditions is targeting traveling, affluent consumers with its list of 2012 expeditions including private jet and boat journeys, photography workshops and trips around the world.
Today in luxury marketing: Bentley Mulsanne: Massive, but not for the masses; Burberry's Tweetwalk delivers to the masses and challenges fashion's old guard.
Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.
Starwood Hotels & Resorts is initiating the first new branding campaign in three years for its Luxury Collection hotels that will mainly run in print publications and travel Web sites.
To complement the Audi A6 safe driving campaign, the German automaker debuted the Driver's Pledge, which encourages consumers to be safer drivers through television ads that debuted Sept. 18 during the 63rd Emmy Awards.
French fashion house Van Cleef & Arpels has unleashed interactive, charity-based ad units on Condè Nast's W magazine Web site that evoke compassion while simultaneously marketing products from its Fall collection.
Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.
