Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"2fd84371db0d096f69da94c0295a8ffa","s":"254e6c8bb9322e00"}
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