Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"02ba2f25d9d0f079614680be525aa281","s":"7dd0c2569a2d3166"}
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