Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"1fbc785843e8fdfccf2cda420a84c56e","s":"2ec681fbae5f1cf8"}
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