Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"0f69e4e015f73de460d161de1d478400","s":"815796acef8da368"}
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