Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"e6e9ab45889814d46adfbd7940d9bc99","s":"ea8a17621ba0d655"}
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