Marketing
May 4, 2017
Image source Maisonette.com
By Sarah Jones
NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.
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","iv":"7194beee8bdd91f9ed41bfaf0c60f788","s":"5fca5d66ba754d81"}
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