Marketing
May 4, 2017
Image source Maisonette.com
By Sarah Jones
NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.
{"ct":"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","iv":"52d7f5b7ab00bed610e69067c66439d5","s":"090747a8270c4887"}
Share your thoughts. Click here