Apparel and accessories
June 7, 2021
This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop
By Nora Howe
Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.
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