Apparel and accessories
June 7, 2021
This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop
By Nora Howe
Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.
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","iv":"1daa66093e22f0752878a8a3abccc11e","s":"baa96f58c970c6b5"}
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