Apparel and accessories
June 7, 2021
This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop
By Nora Howe
Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.
{"ct":"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","iv":"fadfba4472f5cde18b99ac520c2e9bcd","s":"a2493e4ce5c7a15f"}
Share your thoughts. Click here