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Dec. 5, 2025
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Apparel and accessories

Gen Z is shifting fashion through empathy, awareness

June 7, 2021

This younger generation is reimagining newness in fashion to fit its needs and its values. Image credit: Depop

 

By Nora Howe

Fashion brands need to start paying attention to the non-binary thinking of Gen Z consumers, according to joint research by online marketplace Depop and consulting agency Bain & Company.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  9. Versace announces exit of Dario Vitale as creative director
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