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Sep. 15, 2019
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Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

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  1. Bleu de Chanel dives deep with new campaign
  2. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  3. Gucci mobile try-on experience points to luxury's AR possibilities
  4. London Design Festival draws luxury art alliances
  5. Tamara Mellon takes shoes on cross-country retail road trip
  6. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  7. Hermès honors natural elements in fragrance campaign
  8. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  9. Dior promotes perfume through cultural collaboration
  10. Crystal Cruises entices bookings through brand-exclusive experiences
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