Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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","iv":"6c61f51b45cbe468acdf5c1791a7356a","s":"1f058cce50df76fa"}
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