Luxury Daily
World’s leading luxury business publication
March 24, 2019
  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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