Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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TWV21gW7tOnZ0iW6IO+BUhxN1VAqERjJEW1iHXQhqToLM5ZsL++lf8qFMjxw9t17SmFF1i96aD+qfBOL6AJfI14906xSCgj0y0+6frGfkxZGk4SpEWkYaPELWEAYWNZBr24Uck9nBPqbdSZhwdLnxXTSAnCLVtavtStfwdW\/35uThewcxm9ehZwJxGjhtFGMseVPPOTeeZhKjdoMJrkaaaDKD6Wo9nTNzXy7jRxBpelOagiiJCeEr\/pN86lkKSZ6MV\/SRi6rhE4yTyXy4ywKg\/go+ohD\/4OrP9QFzvWS1510gbSQBXI1zLt7JW+3PDvj10SGIhNkoQLpYE1oTB9OtQtBlGRQTD8beez3US4ZVQDYw9F6xQXKEO\/gs8mX6geUzBLkE\/iRJGixJGdhnbCSo4IGuLfJ6iVrIDEU6WY3RroQOhCFKu4DsrJ5572JVSQKvz\/UpMRcjQXqHbE7PMWP7dUGxvNTWafFFzMgGJnNnZHvyTp1ChQiuklK53fz1zcGxbikMcT4U43IUOs+wlQJyRWSPOO6IlQUyMnWalRrnHfFRX1pS8I9EM5xuoQjJ22nZXzQkXpunxo6H3trJ+npFVruH7uiWlD0qtsfFFG6SyeSzWy\/2o4ck3KQkpkieMneQLGG5aERkYNLcPda2zrVot7x0uAyKzt0Bs2nUkIyxp6VaJQElxMvriIg+co\/sLlvXWJyEVByrSZXymyubrAz6LQRwGymHA16Vx8sKW0vd1OJl5OX+S\/rxLOpMENCscdfgGckYNpaIN5SszrtmeqhXQf4cUBahr68KEjLfKgyLL+QRMSOWk08gTmBEL6Yw4GU5KGzz8k5eMJxdNzAmr7mI+eVS9X65pVS9i\/9Od9EWT91q\/+Y2PJlBukWyGSZ1\/K45pr9\/DnLiEHEgSTnLqFdFQmYDTXKeq724vh9\/Lm2ck+jolw4kY+MDWQVhe3axBWFjDOLmAXzkWD70vRTgNVVDoUfjP2kPY3WIUVvhPZ\/dTh5X4o\/+QSPkG7IVvC9p6s3RhznvQnwOCl+NSzl3bsqt5+apaegUH8\/C\/iTx\/ef\/iSfE8Lzdu6LrZtcycGgOPXc2\/MJSrQZttyMQZNX4g5Wib0yNvIftnYZPDhAo3D+3D3zUXbrN\/I6exwHFV\/RaWLyNJUg0O8bcwLeAF5\/esEdjozS24r4imIo0lANN8ktKn5apV9DxHd++IVpkpyT9kXLH58VzNENuVRlTzO7iAgwLAZqH5udbKERfpczkZg\/5qeXeQQHolMgiNiXiKLXu0WAxMioRCtsqH\/Rp9qxRG2rroMQsT7IBTSgNtoWZ3qjJaO7VYBiYLq8gmaOSMfSra2oPKAZIdA21LfWzCONRRfSuHgyeYQVnCx2uGwe75UFHE+n42vz6kWcFsKMaFQQEWbYNAdtpHDpiJMwH8KXueJSU6GkbnrX2DlFj41oF9lTrT43yoIbivnUohSxtuqTT7VGrYyZ7Y7Aq2KOTi5HvjC\/G\/+VRbWZVdpxzzCb0trsVIQwyrkfZrvqirjvloRSjAcM2m3cU8HS402cZZkhufbTEdd7jAoo28H0jKb6hHOG594V+Sx0zfICIdHxrNf4X1M7PW48v1B6TAs94QNTy\/8L0uEPPE8gFvtLhh6qTrf1afiO1AO1A+e9IrHH9w2JW7y9zb9VFFbSOJISljrGrF4ThA0uyTAsqJLR0QPw02pdZchTk3b6H8H\/m4pPdIJsjRlvI2D37yrmVTOf2qP2yD4p654KeNG\/5EYnL61A4idcfjWtMdLIouTcxC9tjaDkKj598z\/Ao5r\/dKzC603XHwTy1SgChf488V+8PPnFdgbakZQifb2wy170dLgQt7mCNb+U9mOa6l1X2aRbnK27k2bLTiWKSc59bDU1P23W2mzYCVIKq8ozbtZPu6MQb4SqFTq40hl8sFOluX6zo13Jmr5Zp8XpWTGTKb3zdwozjTvcb5BGhoaGeF6JKvWT484hO+QCDuoZgBof287OCbYMNafrKkuwuIdr7CwQagzUZSZscFG\/p8nmVTKsagLsnmqIWlIYHUWb4eAG\/GuwMf169+uMFhSkM98VQRPLG53Z0xqVpgthl1DSGtUs4JbzyVgNz+EJ3q6a7PZhB+NXamPDDoKi4tg7Jhv\/LnAXw8cXO3foSVndSkQ2h8WwXBcEagsth66EEqGVimLhXC4tFiIprFST5t9KeB83jPSvwgUT96q5I3lMKefmNuaMgZrPlBD4WigayuTNXA+a268R2oBw7lwrXMGPLCeQ7ZbIhKSJIXp3wbbAaYUVndSHbkwrqTQBwZodTzrJcyO6qM8O8LPoOYPM2oJgMr31KBCppX5Wh1L0KWuD9mSwN6kEwTSUKZcb3JPO\/uXV7IjO9ZEhEELvZHLgHbQ40Xb+pLojTA+CEbXAAMoyFyTBtSCr12yHshNEon8uvnnxx+a7RTa2GycBs95pac\/v\/RZghnmW92MCdwIwjLBOQzpBpG8UdhwxiwQI6xoBxpbANPBNv7u4q3ZrytPgTw44aC7pnn7Y0tNbt8jI\/rAISQz\/su0Fbif3wp03sFwtu8v7InBRfZcYUsG09bOwjSjMvQJ9JgLMX5WsOhUekzCMRSSUUhyk5vsalykdhZlL14nmx21xKk6UoPGjIf+xblQy4IgQ9Kv3h31CWukepSihvwC7H1PYLZduiGUqHOhbz9cG5Kx1Jlb3nj\/CGm9mT641NAxT6s6Qj8s8dgePNvh\/jHw0RiGy4C\/dIsBo752XQffVA6lJvKlLRrNq9+Xke\/O0OhmsS\/kNmvNeOezpKFus49Zdpm+P50lnqHjdXc\/un1pPR+YGhvrztYY4nUBBf\/Vx5jJ9nlcu6vJeaMAQRDGDCOI4A18PIYXL+XJOZpjS+WC6Ie\/QWDNmPnTTkIydkjKtislEydHd9SGQc7j7NyWj5Nhiejwza8u+yKvE17sgw3EL\/UchG97vUGazKePZjcQngNyk\/N79qD8zc3hx\/Meqe0rpyfJ1Zt0Nl9VkplIXsc1Cu\/QolTNX6lRXvutZB71U4\/DkrLyd1Kxg2NRNSY4qPS+onKTbepW+okvf1gtG4xeprMkq3EY4rH3Z0mofj7dM8CmLdgCtNllofyOo7A30Ek1NDd9X95WSTvMDeQUT","iv":"755bbec4800a4917a714a4604a6379c3","s":"487e9cb405e130f5"}
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