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Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
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