Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
{"ct":"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","iv":"a59610e04827a726b3b0a9fd69be6a18","s":"6560581ebd7d8398"}
Share your thoughts. Click here