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Feb. 17, 2019
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Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

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  1. Current retail technology and consumer behavior not yet in sync: report
  2. Coastal, urban communities "most loved" neighborhoods: report
  3. How competitive brands can work profitably together
  4. Madison Avenue focuses on tradition for Chinese New Year celebration
  5. On-demand snow removal app targets affluents in winter wonderlands
  6. JennAir turns to midcentury festival in modernization move
  7. Secoo hires former Swatch exec as watch and jewelry advisor
  8. Luxury Daily will not publish on Monday, Feb. 18
  9. Segmenting millennials allows for more appropriate marketing strategies
  10. Jacob & Co. taps Donnie Yen as brand ambassador
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