Luxury Daily
World’s leading luxury business publication
Dec. 10, 2019
  1. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  2. Kering/LVMH rivalry set to intensify with Moncler and Tiffany acquisitions
  3. California counts majority of costliest ZIP codes
  4. What luxury brands can learn from Singles’ Day about reaching Chinese consumers
  5. Bleu de Chanel dives deep with new campaign
  6. 5 tips to increase quiz virality on social media
  7. Christian Louboutin enters China’s cosmetics market via Tmall
  8. Aston Martin Lagonda takes to the air with Airbus chopper design partnership
  9. Hudson's Bay Company, Fosun, Shanghai Tang and Toll Brothers - News briefs
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  2. Kering/LVMH rivalry set to intensify with Moncler and Tiffany acquisitions
  3. California counts majority of costliest ZIP codes
  4. What luxury brands can learn from Singles’ Day about reaching Chinese consumers
  5. Bleu de Chanel dives deep with new campaign
  6. 5 tips to increase quiz virality on social media
  7. Christian Louboutin enters China’s cosmetics market via Tmall
  8. Aston Martin Lagonda takes to the air with Airbus chopper design partnership
  9. Hudson's Bay Company, Fosun, Shanghai Tang and Toll Brothers - News briefs
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
VIDEOS
More Videos

MORE IN Marketing
Valentino reaches for the moon with new menswear Spaceland collection
What luxury brands can learn from Singles’ Day about reaching Chinese consumers
The risk in China’s huge influencer economy
Retailers should show value to woo consumers to loyalty programs: report
Should brands keep bidding on their branded searches?
6 tips to help you succeed this holiday season



RECENT ARTICLES
Valentino reaches for the moon with new menswear Spaceland collection
Mytheresa eyes post-streetwear fashion market for menswear ecommerce debut
Safilo to cut 700 jobs, turn consumer-facing and digital as loss of $220M LVMH business stings

Condé Nast brings B2B Vogue Business brand to China
Forget US tariffs on French goods. Pity London’s Savile Row tailors
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15