LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
Gen Z members are highly opinionated, speak their minds and are online natives, meaning that they have completely given rise to nontraditional brand ambassadors. However, this could mean that since Gen Z members are so brand-focused, they know the value of luxury products but since they do not have the money to pay for them, they could still buy their products.
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","iv":"a5305877cfbcb4fd0a9ed3942a555a4e","s":"62bfacab858c9c33"}