LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
Gen Z members are highly opinionated, speak their minds and are online natives, meaning that they have completely given rise to nontraditional brand ambassadors. However, this could mean that since Gen Z members are so brand-focused, they know the value of luxury products but since they do not have the money to pay for them, they could still buy their products.
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","iv":"f391159a217e3ad1b34f76ddedc663aa","s":"2a6bf094a7e45691"}