LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
Gen Z members are highly opinionated, speak their minds and are online natives, meaning that they have completely given rise to nontraditional brand ambassadors. However, this could mean that since Gen Z members are so brand-focused, they know the value of luxury products but since they do not have the money to pay for them, they could still buy their products.
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","iv":"64b3e144cdeb2926f1d2866effe7b7a1","s":"b9150a307b25dac8"}