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May 20, 2019
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Research

Generation Z spells trouble for brands relying on Chinese tourists

March 9, 2016

Chinese consumer uses mobile device China's Generation Z are true digital natives

 

By Forrest Cardamenis

In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.

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  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. In-store events may not solve bricks-and-mortar's problems
  5. Chanel links fragrances and fashion in evocative campaign
  6. Forevermark spotlights everyday love with engaging series
  7. Marketers need to learn to "stop the thumb"
  8. Monobrand stores – Luxury Memo special report
  9. LVMH gives Innovation Award to body scanning startup
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
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