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Sep. 15, 2019
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Research

Generation Z spells trouble for brands relying on Chinese tourists

March 9, 2016

Chinese consumer uses mobile device China's Generation Z are true digital natives

 

By Forrest Cardamenis

In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.

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  1. Bleu de Chanel dives deep with new campaign
  2. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  3. Gucci mobile try-on experience points to luxury's AR possibilities
  4. London Design Festival draws luxury art alliances
  5. Tamara Mellon takes shoes on cross-country retail road trip
  6. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  7. Hermès honors natural elements in fragrance campaign
  8. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  9. Lancôme rides with empowering fragrance effort
  10. Dior promotes perfume through cultural collaboration
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