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Research

Generation Z spells trouble for brands relying on Chinese tourists

March 9, 2016

Chinese consumer uses mobile device China's Generation Z are true digital natives

 

By Forrest Cardamenis

In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.

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  1. Louis Vuitton launches Coussin, Rendez-Vous bags
  2. Estée Lauder empowers Black women to discuss inclusive beauty
  3. Luxury brands condemn violence against Asian Americans
  4. Day’s wrap: Brands condemn violence, Moët & Chandon, Vogue Talents, Walpole and Grandview Aviation
  5. Moët & Chandon celebrates Golden Globes with cocktail kit
  6. Leveraging consumers as a marketing channel the key in China
  7. Louis Vuitton gets colorful in spring campaign
  8. Architectural Digest reunites with BIDN for sustainability-themed virtual event
  9. Digital, social commerce key to post-pandemic retail: report
  10. Introducing Luxury Women to Watch 2021
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