Automotive
October 27, 2025
The new installation uses colors from “obangsaek,” a traditional Korean color palette. Image credit: Genesis
By Kiran Gill for Luxury Daily News Service
South Korean automaker Genesis is leveraging cultural ties with the launch of a new activation.
{"ct":"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","iv":"7f3d32cdbb42f6d914185260a3ce31ea","s":"80cce763832b5288"}
Share your thoughts. Click here