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Mobile

Giorgio Armani Beauty attracts brand engagement via iPhone app

September 20, 2010

 

By Peter Finocchiaro

armani185-realGiorgio Armani Beauty is targeting iPhone users with a new interactive application promoting its Acqua di Gioia fragrance.

Armani enthusiasts can find out more information about Acqua di Gioia, watch video ads for the fragrance and tap, tilt or blow on their iPhones to uncover the secrets of the scent. The application, which was released earlier this summer and updated on Sept. 1, is available for free in Apple’s App Store.

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