Luxury Daily
The authority in luxury news.
March 6, 2026
  1. StockX fetes anniversary with Detroit pop-up, online auction
  2. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
  3. Missoni family strikes private equity deal, sells remaining stake in business
  4. Kering establishes two new internal divisions
  5. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  6. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  7. Prada Group logs 20 consecutive quarters of growth in 2025
  8. Montblanc opens first Sydney door on historic George Street
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. New faces cover Jo Malone London campaign for English Pear
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Global marketing requires balance of freedom, control

October 14, 2015

Baume & Mercier #MyMomentOfSuccess Baume & Mercier #MyMomentOfSuccess

 

By Sarah Jones

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. StockX fetes anniversary with Detroit pop-up, online auction
  2. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
  3. Missoni family strikes private equity deal, sells remaining stake in business
  4. Kering establishes two new internal divisions
  5. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  6. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  7. Prada Group logs 20 consecutive quarters of growth in 2025
  8. Montblanc opens first Sydney door on historic George Street
  9. Burberry releases 'The Trench, Portraits of an Icon’
  10. New faces cover Jo Malone London campaign for English Pear
VIDEOS
More Videos

MORE IN Commerce
Montblanc opens first Sydney door on historic George Street
Prada Group logs 20 consecutive quarters of growth in 2025
Missoni family strikes private equity deal, sells remaining stake in business
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030



RECENT ARTICLES
Montblanc opens first Sydney door on historic George Street
New faces cover Jo Malone London campaign for English Pear
Prada Group logs 20 consecutive quarters of growth in 2025

67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
Diptyque partners with music platform ColorsxStudios