Luxury Daily
The authority in luxury news.
Jan. 18, 2026
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. Louis Vuitton debuts new menswear collection featuring BTS
  9. GQ Bar Bodrum opens on the Mediterranean coast
  10. Louis Vuitton celebrates art of living in Fontainebleau
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Commerce

Global marketing requires balance of freedom, control

October 14, 2015

Baume & Mercier #MyMomentOfSuccess Baume & Mercier #MyMomentOfSuccess

 

By Sarah Jones

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. Louis Vuitton debuts new menswear collection featuring BTS
  9. GQ Bar Bodrum opens on the Mediterranean coast
  10. Louis Vuitton celebrates art of living in Fontainebleau
VIDEOS
More Videos

MORE IN Commerce
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member
Google to power AI-native purchases
Richemont reports strong holiday quarter, sales up 11pc
Brunello Cucinelli sees 11.5pc higher annual sales



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases