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Commerce

Global marketing requires balance of freedom, control

October 14, 2015

Baume & Mercier #MyMomentOfSuccess Baume & Mercier #MyMomentOfSuccess

 

By Sarah Jones

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  10. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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