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Jan. 20, 2026
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Travel and hospitality

Globally, Gen X spending more on luxury trips than any other age group: McKinsey

June 4, 2024

While top spenders take more adventure trips on average than the general consumer, relaxing excursions and sunny beachside getaways are the group's two most popular picks. Image credit: Kensington Tours Relaxing excursions and sunny beachside getaways are top spenders' two most popular luxury vacation picks. Image credit: Kensington Tours

 

By Emily Iris Degn

Research from consulting firm McKinsey & Co. indicates that of all travel segments, luxury is expected to grow the fastest.

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  1. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
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Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
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