Events / Causes
April 22, 2014
BMW display area at NY Auto Show
By Joe McCarthy
Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.
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","iv":"99959be9dff0ea0d07eaa1676dc04206","s":"7130b85aac97504e"}
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