Columns
July 22, 2015
Derrick Lin is senior brand strategist at Resource/Ammirati
By a Luxury Daily columnist
{"ct":"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","iv":"4c2477b581b1c803098600e148cfa82e","s":"82c14e4735a3ad83"}
Share your thoughts. Click here