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Feb. 8, 2026
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Marketing

Google ending individual tracking, giving digital marketers another challenge

March 4, 2021

Google is going in a privacy-first direction. Image credit: Google

 

By Sarah Ramirez

Technology giant Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to use “privacy-preserving” solutions for digital advertising.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Cartier expands Clash collection
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Champagne Telmont earns Regenerative Organic certification
  8. Top 10 luxury branding efforts of Q2
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Emirates updates exterior design for first time in nearly 25 years
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