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Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers

October 9, 2013

 

By Jen King

British jeweler Graff Diamonds is celebrating the 60th anniversary of its founder in the jewelry business by recreating the “Hair & Jewel” composition piece that catapulted the brand to the forefront of the high-end jewelry sector, a move that is likely to spark the interest of consumers unfamiliar with the brand.

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