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Sep. 22, 2019
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Rolls-Royce hosts art auction on production line
  2. WatchBox looks for growth in editorial integration
  3. Rimowa stages first historical retrospective at Sotheby’s
  4. Dior asks award-winning actress to spread joy in fragrance launch
  5. The China Report: Innovation in Luxury
  6. Fendi lets consumers take a bite out of its logo
  7. Financially-confident consumers to spend on travel, auto in 2013: report
  8. Instagram extends interactive Stories feature to sponsored posts
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
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