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July 5, 2020
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  3. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  4. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  5. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Digital marketing needs to evolve customer experience: Forrester
  3. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  4. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  5. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  6. Fashion mirrors social movements with brand activism
  7. Dior goes for gold with flashy J'adore campaign
  8. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  9. Webinar on March 13: “China: Route Forward for Luxury”
  10. Top 10 food and beverage headlines of H1
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