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July 17, 2019
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Will China’s slowing economy hinder luxury growth?
  2. In-store retail challenges impact beauty sector: report
  3. Brands face difficulty keeping in-house agency energized
  4. Inspirato simplifies vacation booking with travel subscription
  5. Shiseido gets into beauty subscription game with IoT skincare
  6. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  9. Saks, Chanel, Four Seasons and Ferretti - News briefs
  10. What impact will a Trump presidency have on the luxury market?
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