Luxury Daily
World’s leading luxury business publication
April 7, 2020
  1. Communications in a pandemic: Why now is not the time for silence
  2. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  3. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  4. Alexander McQueen finds new way to engage fans with McQueenCreators
  5. Luxury brands are flocking to TikTok this year
  6. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  7. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  8. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  9. Current retail technology and consumer behavior not yet in sync: report
  10. The luxury industry was not prepared for COVID-19, but it could have been
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Communications in a pandemic: Why now is not the time for silence
  2. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  3. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
  4. Alexander McQueen finds new way to engage fans with McQueenCreators
  5. Luxury brands are flocking to TikTok this year
  6. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  7. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  8. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  9. Current retail technology and consumer behavior not yet in sync: report
  10. The luxury industry was not prepared for COVID-19, but it could have been
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