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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Shopping trending big on Instagram, opening opportunity for luxury brands
  2. Swarovski marks 125 years with anniversary collection to attract millennials
  3. Bulgari CEO Jean-Christophe Babin on its unique Chinese clientele and battling the coronavirus
  4. Implications of the coronavirus
  5. New York’s FIT president on offending accessories at Fashion Design MFA show
  6. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  7. Register now: Women in Luxury conference New York April 15
  8. Miuccia Prada to share creative reins with Raf Simons
  9. British Vogue, Moët & Chandon, Safilo, UBS and Rebecca Minkoff
  10. Safilo goes for sustainability with use of regenerated nylon for licensed and owned eyewear
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