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April 25, 2026
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Apparel and accessories

Gucci mobile try-on experience points to luxury’s AR possibilities

June 27, 2019

Gucci Ace AR App Gucci allows users to try on sneakers via mobile. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is taking another technology-forward step with the introduction of a “try on” augmented reality feature for its Ace sneakers on its mobile application, hinting at future fashionable uses of AR.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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