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Apparel and accessories

Gucci blends physical, digital engagement in pop-up project

November 7, 2019

Gucci Pin store in Hong Kong Harbour City. Image courtesy of Gucci

 

By Sarah Jones

Italian fashion label Gucci is experimenting with new bricks-and-mortar experiences through an ongoing pop-up initiative designed to give the brand a presence in more global cities.

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  1. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  2. Richemont mourns loss of former deputy chairman
  3. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  4. Farfetch, Good On You launch sustainability hub
  5. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  6. Weibo to launch new interest-driven social app
  7. Mulberry revenue up 32pc, showing solid pandemic recovery
  8. Free webinar: 5 trends in the luxury goods industry
  9. Luxury offers support, extends reproductive benefits in wake of Roe decision
  10. Brands cannot approach the metaverse like Web2
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Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
Weibo to launch new interest-driven social app