Luxury Daily
World’s leading luxury business publication
May 21, 2022
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  4. Register now for free event: Women in Luxury 2022 eConference
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  7. Taj Hotels places women at the heart of luxury
  8. What do differing NFT strategies mean for luxury?
  9. Cartier taps into its wild side with contrasting collection
  10. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Gucci blends physical, digital engagement in pop-up project

November 7, 2019

Gucci Pin store in Hong Kong Harbour City. Image courtesy of Gucci

 

By Sarah Jones

Italian fashion label Gucci is experimenting with new bricks-and-mortar experiences through an ongoing pop-up initiative designed to give the brand a presence in more global cities.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  4. Register now for free event: Women in Luxury 2022 eConference
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  7. Taj Hotels places women at the heart of luxury
  8. What do differing NFT strategies mean for luxury?
  9. Cartier taps into its wild side with contrasting collection
  10. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
VIDEOS
More Videos

MORE IN Apparel and accessories
Luxury leverages power of love to reach Chinese consumers
John Varvatos leans into Americana aesthetic in road tripping-saga
Burberry bans exotic skins
Salvatore Ferragamo renews an icon in sensual campaign
Fendi announces new store in Greece
Burberry shows strong momentum in closing FY22



RECENT ARTICLES
Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
Luxury buzzes about bees with conservation efforts
Rolls-Royce reveals third Boat Tail commission

InterContinental gives suites colorful makeover with global touches
Luxury leverages power of love to reach Chinese consumers
Register now for free event: Women in Luxury 2022 eConference