May 24, 2012
Today in luxury marketing:
Gucci presses trademark case in other courts
Gucci America Inc.’s lawsuit against Guess Inc. appears to be over in the U.S., but the luxury goods maker is forging ahead with new cases filed in China, Italy and France.
Burberry targets super rich with bigger stores
British luxury brand Burberry hopes to insulate itself against global economic headwinds by investing in bigger stores in major cities such as London, Chicago and Hong Kong that are popular both with tourists and the super rich.
The future of Armani
Giorgio Armani single-handedly built a billion-dollar brand his own way, but where does his empire go from here?
Lexus moves to trademark spindle grille
Toyota has filed numerous trademark applications in both the United States and Canada for various spindle grille designs.