• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Gucci channels consumer creativity in DIY handbag contest

September 12, 2012

 

Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.

To read the entire article, please subscribe or sign in