Marketing
October 3, 2018
Gucci is winning with millennials. Image credit: Gucci
By Sarah Ramirez
Italian fashion label Gucci excels at digital strategies while other luxury fashion houses lag behind, according to new research from Gartner L2.
{"ct":"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","iv":"22717a00d86f03fca2555468e7aa2607","s":"782fb88a09830467"}
Share your thoughts. Click here