Luxury Daily
The authority in luxury news.
Jan. 17, 2026
  1. LVMH Watch Week 2026 comes to Milan
  2. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Diesel confirms next CEO
  5. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  6. Bugatti, Lego Group release two new models
  7. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  8. Rolex Testimonees grace brand-first docuseries
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Mytheresa parent switches up senior leadership team
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

February 10, 2020

Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH Watch Week 2026 comes to Milan
  2. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Diesel confirms next CEO
  5. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  6. Bugatti, Lego Group release two new models
  7. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  8. Rolex Testimonees grace brand-first docuseries
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Mytheresa parent switches up senior leadership team
VIDEOS
More Videos

MORE IN Apparel and accessories
Ralph Lauren seats new board member
Fendi launches Lunar New Year pop-up in Shanghai
Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
Diesel confirms next CEO
Louis Vuitton marks monogram anniversary with NYC pop-up
Dior introduces actor Josh O’Connor as newest ambassador



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases