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Apparel and accessories

Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

February 10, 2020

Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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