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Apparel and accessories

Gucci debuts new playful take on idea of imitation with Accidental Influencer project

July 9, 2020

It is no accident – or is it? Second leg of Gucci's Accidental Influencer project with a new twist on the idea of imitation. Image credit: Gucci It is no accident – or is it? Second leg of Gucci's Accidental Influencer project with a new twist on the idea of imitation. Image credit: Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has returned with a new chapter of its Accidental Influencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Chrono24 names first-ever chief growth officer
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Positive Luxury partners with Buyerdock
  6. LVMH to collaborate with authentication platform through startup program
  7. Inside Chanel shares masculinity’s influence on house styles
  8. Ruinart launches product transparency platform in favor of traceability
  9. Burberry, The BRIT School honor emerging talent
  10. Givenchy debuts Matthew Williams-approved ambassador
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