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Apparel and accessories

Gucci debuts new playful take on idea of imitation with Accidental Influencer project

July 9, 2020

It is no accident – or is it? Second leg of Gucci's Accidental Influencer project with a new twist on the idea of imitation. Image credit: Gucci It is no accident – or is it? Second leg of Gucci's Accidental Influencer project with a new twist on the idea of imitation. Image credit: Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has returned with a new chapter of its Accidental Influencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

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  1. Gucci studies connection in spring/summer 2025 campaign
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