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Nov. 30, 2020
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Apparel and accessories

Gucci enlists models in DIY campaign for fall-winter 2020-21

July 30, 2020

Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief.

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  1. Prada leverages pandemic as opportunity to contemplate, transform business
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  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
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  9. Bleu de Chanel dives deep with new campaign
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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LVMH, Aston Martin, Tiffany & Co., Bentley and Nordstrom
The young love luxury, but are brands ready?