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July 27, 2025
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Apparel and accessories

Gucci enlists models in DIY campaign for fall-winter 2020-21

July 30, 2020

Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. LVMH revenues dip 2pc in Q1
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Dior selects new global ambassador
  5. Guerlain launches campaign for World Bee Day 2024
  6. K-pop star Karina becomes Prada brand ambassador
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Givenchy debuts Matthew Williams-approved ambassador
  9. Chanel reports 4pc revenue drop in 2024
  10. David Yurman funds Louvre sculpture restoration as it makes global foray
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