Today in luxury marketing:
Gucci’s coed shift not seen right for every brand
To each his own. That seems to be the motto for fashion brands as each increasingly looks to forge its own path in terms of runway shows. Gucci’s decision to go coed with its shows starting next year is bound to shake up the Milan fashion calendar — and perhaps that of other fashion capitals, as well, says Women's Wear Daily.
{"ct":"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","iv":"5487181d863fa24ea5857493378cc746","s":"b514d632d40e6c3b"}