NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
Brand such as Estee Lauder and Gucci expressed that they have dabbed their feet in mobile and recognize that this is the direction that the luxury marketer’s strategy is heading. The future of luxury marketing follows consumer behavior.
{"ct":"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","iv":"6e83aa49409c35bad2a4018bded64972","s":"3279bf18f65ef0b1"}