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Apparel and accessories

Gucci ingrains brand symbols into consumer lexicon via in-app game

August 17, 2016

Gucci's DIY service at its Milan flagship Gucci's DIY service at its Milan flagship

 

By Jen King

Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. A. Lange & Söhne opens doors to London flagship
  9. Buccellati brings retrospective show to Shanghai
  10. RH opens Detroit showroom
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