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Feb. 27, 2020
  1. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  2. Day's wrap: Peninsula Beverly Hills, Waldorf Astoria Beverly Hills, Creed, BlackRock, Burberry and Hermès
  3. Swarovski marks 125 years with anniversary collection to attract millennials
  4. Rising digitally savvy middle class to fuel India's appetite for luxury
  5. French fragrance brand Creed sells majority stake to BlackRock private equity group
  6. Peninsula Beverly Hills sues Hilton for alleged corporate espionage, unfair practices to “jump start” Waldorf Astoria Beverly Hills
  7. Neiman Marcus steps up game with Kate Upton in spring campaign
  8. Best speaker lineup ever for Women in Luxury conference New York April 15
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Apparel and accessories

Gucci ingrains brand symbols into consumer lexicon via in-app game

August 17, 2016

Gucci's DIY service at its Milan flagship Gucci's DIY service at its Milan flagship

 

By Jen King

Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.

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  1. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  2. Day's wrap: Peninsula Beverly Hills, Waldorf Astoria Beverly Hills, Creed, BlackRock, Burberry and Hermès
  3. Swarovski marks 125 years with anniversary collection to attract millennials
  4. Rising digitally savvy middle class to fuel India's appetite for luxury
  5. French fragrance brand Creed sells majority stake to BlackRock private equity group
  6. Peninsula Beverly Hills sues Hilton for alleged corporate espionage, unfair practices to “jump start” Waldorf Astoria Beverly Hills
  7. Neiman Marcus steps up game with Kate Upton in spring campaign
  8. Best speaker lineup ever for Women in Luxury conference New York April 15
  9. Register now: Women in Luxury conference New York April 15
  10. Register now: Women in Luxury conference New York April 15
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