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Gucci looks to boost fragrance sales with Chime for Change tie-in

May 9, 2014

Gucci's Made to Measure fragrance for Chime for Change Gucci's Made to Measure fragrance for Chime for Change

 

By Jen King

Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Luxury brands are now limited in naming capacity
  7. Porsche builds 'Toy Story'-inspired 911s for charity auction
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Women to Watch 2019
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