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Aug. 19, 2019
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Apparel and accessories

Gucci makes room for reinterpreting brand codes

October 11, 2016

#Gucci4Rooms installation by Chiharu Shiota #Gucci4Rooms installation by Chiharu Shiota

 

By Staff reports

Italian fashion label Gucci is blending physical and digital mediums for its latest art project.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Chinese travelers want personalized service, embracing experiential: report
  3. BMW MMS campaign achieves 30pc conversion rate
  4. Chopard champions French filmmakers for digital film festival
  5. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  6. JetSuiteX touts time saved with alternative aviation in rebranding effort
  7. Should luxury brands stop avoiding ecommerce?
  8. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  9. 5pc of advertising spend dedicated to multicultural audiences: ANA
  10. Beauty begins retail strategy overhaul, moves toward standalone stores
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