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Dec. 18, 2025
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Apparel and accessories

Gucci mixes futurism and fairytales in new stunning campaign

August 11, 2022

An image of the character Princess Kaguya from Gucci's latest campaign film. Image credit: Gucci

 

By Amiah Taylor

Gucci gets extraterrestrial in its newest campaign film, “Kaguya by Gucci,” which debuted on Aug. 10 and featured the Bamboo 1947 collection.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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