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Gucci mixes martial arts with modeling in spring campaign video

February 12, 2014

 

By Sarah Jones

Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Four Seasons walks the red carpet this Oscar season
  5. La Mer takes daring approach for mask marketing
  6. Emotion should not be underestimated in building customer loyalty
  7. Balenciaga brings low-budget motif to high-fashion campaign
  8. Travel + Leisure redesign reflects evolution of luxury travel
  9. Luxury brands bracing for more stateside declines in Chinese tourist spending
  10. Gucci Garden dives into house codes, heritage with new exhibits
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