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March 1, 2026
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Apparel and accessories

Gucci odes West Coast with ‘Summer Stories’ campaign

May 22, 2023

Using vintage-inspired looks, a new collection updates historic house codes and icons both poolside and seaside. Image credit: Gucci Using vintage-inspired looks, a new collection updates historic house codes and icons both poolside and seaside. Image credit: Gucci

 

By Emily Iris Degn

Italian fashion label Gucci’s latest activation highlights the City of Angels.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Introducing Luxury Women to Watch 2023
  8. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  9. Luxury Unfiltered: Connecting with ultraluxury clients
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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