Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury is about to have its McDonald’s moment
  8. Dior selects new global ambassador
  9. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  10. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Gucci plays with unbridled nostalgia for fragrance launch

August 2, 2019

Gucci Mémoire d’Une Odeur Harry Styles Harry Styles for Gucci Mémoire d’Une Odeur. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury is about to have its McDonald’s moment
  8. Dior selects new global ambassador
  9. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  10. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
VIDEOS
More Videos

MORE IN Fragrance and personal care
Beauty leader Leonard A. Lauder dies at 92
L’Oréal to launch #JoinTheRefillMovement campaign
L’Oréal hosts inaugural Longevity event in Paris
Assouline debuts home fragrance, decor collection
Next 12-18 months offer unique luxury beauty M&A window: Kearney
Armani Beauty rolls out retail location in Philippines



RECENT ARTICLES
Comme des Garçons sets up shop in Sao Paulo
Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
Genesis to enter new markets in Europe

Cunard takes cinematic approach for latest global campaign
Introducing ‘Heirloomcore’
Belmond unveils refurbished Splendido property