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Fragrance and personal care

Gucci plays with unbridled nostalgia for fragrance launch

August 2, 2019

Gucci Mémoire d’Une Odeur Harry Styles Harry Styles for Gucci Mémoire d’Une Odeur. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.

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