Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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7LDBC8o3EaryimZJVlmaSxTd\/iraxonOObrymkWnJh4zf2LhRI5\/8OQNk4300dd3Do\/n0UoFQDH77S3e73Tg4fflGZ7fo7CztwtFFzA\/4gaOpr6vcDUpoZODHZCJLIDZU9kg47Rsy3tF4ztgSVFGFUv3\/KKN\/W\/\/Tf5A5vt7T4WPGAi+7r3M6OuE9SSl2rN8ka5eknzV\/hdWgyE+xH\/rqhsjWE6HnBoPr5NF3PLcptNM2ZF5GJWRfua6oGenX\/2SbxO\/FB2njvj0R6e2vDDKyi4f6xVb0Lcq16NcYdfn1TvkNuR48VLWc+rZ5MjBaIRiIx8vDiqLpcwwXMXE5632aeVTPNT7cBlzk6AegPTzIpF0eesZN4XQdcDMyUS4GGUUI6C30\/kcExSKppIAD9WaUTF7X65qpuATneK08qMBCkXLAFFRtLKGoCTnTiRFANHOgPH\/0eMqYv4AZu4ftt5yP8nEQ3PNrn1MQDxdwsCC768XDjpymW52qu4PVX+dWsNZdwyKg0\/RmRnJn3lJgHCt5H15MEJHMgPWG0bOXrqZajfzz0C+E9Gy5Lid1ZPgcDPyhaDZMkcWIrJC\/jKthP69z1wh5hoMl5zKIEuAa5Ifi0m76jLo5WDUOw9a8n5Cp2Uf4\/sd\/6bEZSoJPN1zK+Vx2HvrEDL50uy0g+3EL2yd9mEnGwlEdRshzx+BhgQgCNWcCqGyuoSvRZ\/wtnNfBbFwlJ9715ixJUz2n5UhPiHdenuB+E4xtW2pL2dCmJg2hNXbbqLBI7XKO3tlOSOEv+U7s9SexDDTurQn91voVBh+5h6392JHw+QfYwn7NeBXB74PgvH4mErC5IYRUiRPV3AFG5YYrXxYxyhq0VQ3axuKl9m\/eeaOGorDh8C7ThyHcDQCrkwfubC32pbpkN0HhzVIrLw8XotWnovzV3IBxLjBtuEzpEYP+e34jOaRPMGAS8Stx2S1yeafDd2YjyNz1wwDhf18lFr9MOIW\/1JfdI69nrh\/NGB4CzU09DGfziyZhyVtZQEtOtYelEtIMAA1lC1Q35EUmOidYK1Cm6uK1GsCiKl2U1VD4lWKK32xXPVTUH3nx5rkM3NLSItWckVNohkatYgYPi0mDeLUugcZVsy\/hQ2cFesPbnG5iug2eUXvGnJE4OTobn\/+1oZh4Wi97Hza4DxzuF0ZJ+HPPysgeFEjfTFPhBtDT80i1e83gh1X77jiTSwQj5KW5AELjQrlfesS6+Ac9wDG7KFEdsngoqs+HCnlrwwsifp9oXNHxU0cro8OjrHp63QSSGF4Yr893xFEPXswAeWLTfbDmBp9YpMX+vlyGknK712xL7pSd7kK9CWa+uousWgqszMdjgo8WKrWnfwqHPAjxcx6PcQi\/HU3aPHG0X5BFKk0ro\/lxzw1DSeZNZYk6E\/4yFiR9B2g3KABK7OAnLYxC4FHSc2lD7ePOV\/x7OXEMn8gh6JtixXcEeGNWonfVCnnXkqYoPEsl4dcHixbF4OjzvBZDsGuOcPAdoCOfAERaGWKLhBMe3ul6LUcFfmIg1\/ZTCINs8k\/7yEllM3VSOtXtZj5ViV1kiFLE7AWPO1NY9Ie6\/1ms96hmzvTwteyKapkR+IQuYgpa9zAGbVbWHhj5iAWKU+CXy5S7GWvup52SuVb1DPzTLAP5qiFJwugVrsYIfsdpSkXothXB+ZBznPzyFcqyZYw7X9OZvexavEdyjKUy9blLSq5N8AxQSq6sRDlWDcladsMwS+USWh2c4KcgVCCEpG0qNZJcBpKpdNJoN0pq0qBfH4+iAZAtrbbIoxxH26RHdG8Qrlxj6kgkG+a479eHWTev9EIlQG1FOLwLKGuxPk94W5MQz30e58l8uUopyL\/atOlrR74vkpauWLDIh9SWN8PRVa\/7pvJLS6yf4UF8V4MLzWPdpwQ+PiovPX+vNAAF5DWE\/z3QgZ4glw3Irp3QJ1wilH5eiPlY2B0hqvI4ZOvfzhKTFn5qIfEE9LcOnRNhQUb\/fuSaO0+erv\/q1bkJqFRTK8WljVqfnkocz6Kx8WyoMJN+mwRxmZlm2rk6Fi0W1dCTjnExn0Tq4YgfLyrg1TONQwbPgmKtt4i8mMn2uZ+mrtF7gGD5YWYd7gzA+mHzAhnw05z9FIJW68BnfcwmCtwLgDVqut0BQ8MuqltB0i7zrGjfXr0nF3PM7qA6ZusNI5ef8u6TRamdw\/ton2lPbFrBcHCdkV2Qsn4Z+8ecGP\/HKvuJEasMqTw0G0rzIHqcP\/pN\/8Id6hgJ1svLuGOYtbpIAJKg8gNYmp108y+dzHROEX9lPRDdWO2d+VXbqUsGULk+RRL056lMr0kwtpvSaXLgKcbmF1MVhlqtCmrJbjHykL5RxL6dKovA9qA7ER7HjisOirYhYj09mi8zvsJF58ATMXw41KP13fPb+BCM4U1J\/YR1HkLijV5BhT3+61RzbBAg3+tlWDxcnUlIyFFFUTMBwnx791vQHN7xEhWsD9+rLpL3mMC1Eh8GDCPrwVfsu4GDeVxgS5TyES19fXIa2bCKAWgecPDknmIlfRCu3XhK2B7ERmIDgnxC1Ww4gJ9blVWdiyZYoEOJT2PO95H2+L8aGHndgtd2RY96ENEJ\/ArG6E9zQmj+Ldoq3xqIB4flZYq3L5\/qdel460v2UFjMmW5iH25B4T6CqPp1cNl+uMaws36jZ5YlsRmfI3b5He5ji3AoM6aaaWzTJduqs4atpLkB4BGT7p7FXXyn4b2TJeWu8s6ZY5IRbFIt7zwanxZedBiLI4E5uOd6OlCfhugR\/4RFb3I+b9DkXMZKrOjgB\/\/t1zdcUHjK63\/FwqoyD\/lIbd1Rl+ftZB22q1Gch6j3TsMlywSe6EljpEPcASt16g1iZvk+2iMIHmbEVK4QxI9tNtsACCkHLm0CEe\/hmEeYVhievlezaM1xErShW+jxAE9\/QW4p4SYg31kIy9t7uC1AZwXDypsZ11k0vhkAaVRX5MLs07B3t2OfOR5MYfa7fQzmSuY8UU3POqfX1lp7wZ1\/feODgfUcET3Cp+PUQw0rjv7VnqiqWpMZkBcv8IPbi4yELYDQzfTclOqTQwDMMb9PGt7Rn\/MpWV\/FtFrLqolif0RR4qZweP8IdG7V9pjRCwlO5WlXRcx2TA9oJYa4ctC76V3aQ6VJJdWChijBjz0yrh4uQnWZ0ccKEAgCi1eDnnZPJigSa\/pQrPfI6V9r1zH+z\/S0dF0qOt+d66\/RS39ferB0s0329A3F2MWskjaSXCAp73oUFF4fagoJKdqPd6DRHJNM9Gae5zJP3XGVJVtS9MVCSZE9K7nc8mPFnFLqy+QMzgJgTRryaCldySxfoxwcpikyGeg9fpnRCCYRLFc\/mZEi6oG96ECYSqACjF2TRwCtQEfmxKTgmLBOWoJKcMJrt4nyhkkKeFrsCqKJr+TX\/RNY9QiHedQP4dzlhEWWHBH5cnGjtfWWLqJtQYDDdQ46fMHAqpAnA4pjdh7C66y9QLAw0i+5OIccAObV5DHUOTkD2AWJDghEMatvpSE2SVzdXUgOo2pMh7ogtFVzNTLo2+uwkrNUEQ7q4Q9MLu9mHI\/UYOrzYiHenrC3xdqFTKiKgMEboDVZrDGmmt9kQs7biIgBCp4s+7w4c\/lY9ZPlw179+jKh4P9JRoIhUFq2Q3g1OUHVnI7JR7m7M5y2TTSZqBidiw+bkFPCvZy3NKFJvmFHoIet6yX09XTe07pwQFPd1Ns3lUb0YO7LdiNAFDszA1EArTnKY22ZQlwSoFcORuie9QEVXroQvnVNT88tw45v6WcAZZx+hgpQbPQ+tcw58UbrbnNgKIINzN77358H2xvCpGNHaliMTlXfRyrFMNbpNwTr\/9K8L9di3Mf0oCK0TFnkCzxMFfwR7LFkx0zRvVHYe+JOyoeUpYJPMYjxC3Qb2hfsw1+KVJaG7eNwD1gig\/AFWgE+VgDc84Btviww12qipGuPx12eoYU2TTy079E3NDgSTHa8VdHOFZfrKNWlKEx5yXUt8xfzq62nzx5snNJymoSWwiqb+nO7Qf8sWcMOmbBEh4KkDW82qHnmsD++pZXlmIpFjeSwKcB42zFuRYXtc2jic5VlBUzl7QuKrYp0cJkelyH0xbKFWhhxDeW3rNcYEiyTk3zQwDfUd27WLX49TCTePOsmAJBpNBKz\/gNTUYGm+eyrL9VgPOwv11czojGnsRzrRK+4uxdwRGRb9xO6MiyuJ6trwZ8A8B+Wnq1dMmgBtZ\/LY\/vqNvGzfmr7xIk8w93pd93Nu5x8I94epeboVBCIYZW9aUEfyXxajGLDDFk+Yr1aQY3itLECy8+\/ntSo3cZocsowiaWYJmi5V3Z6Au1df4hhD3I+\/X+vn2R06\/jQB3bGAFX8U2422gPEnSdNaTFqdspO8rs8qAd8Ke6cwuu3JtLG6NzTxXR\/A16gb85WmFy3shaclUQVAz\/j7kDiKNxNbd1v5Zu0jOBmdd8S9amqxVnUdJjUQy4I9KnDQpjvwfv9pOKzQdBTVDjkjX8W5QoVfPF\/oJaeuok0wOgpQOzC3zuNVcCo5QiFeT7wWF6705zEDAJQs7bN46zvsoeJ\/gk9utnjiqEKe3FMep9xaT0UavqPjF6RvohQ6tiZZWVje63TyB9q2GFfCrP0TWHT3MJVexoBUUXhFxAX7itK3QVXsiypLYR1lMGjH3ar4UFr+XLM5tR+rbgECCDsJjUi+H1EFD8+6lr36ywhUxhXxospOw2FAMI5hgY2zO8n3RtAhsynBac13voAz9zOh33um\/oh7veEXJZ1wDAu+lmKqEAyeob69fSbDTtedPo6srICjNW3pkXHDBjOt\/1QBJlQk6zBc8nZR1xnyzmTSF\/vXcglcIBfzGlRPNp7lKKO52eAO\/\/gvJwTFRoJ2rLHdykik6lh8J6rAuMj8tKwirfbiV93q9OX+oYLzHpy40EEaZSRLftYj6sqg8\/vO7Pb7ycuq3VXT8KvSFAPmSmS6g9PIG0TkMDKBLqeKnhnG4MvCkUlS7qTQAjWzKZKfqzZ2dklYLK3oYvhxGrIEhJpciKp0\/6iNxeZC5TWKXRYAY6TK1X0vGrjuBp8rnKvdQaO3dcIX6xBeayZIiYm\/3X5NuO9a8HyjL0g6x1UcBw7qqEfx7","iv":"a83162ded01b52d2ee95aa0b78ec773e","s":"9dd1e9f4a3927a37"}