Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"a2ce1b2cfa04cf4bd51b2f196060ec17","s":"2fb083da476ddafd"}