Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
{"ct":"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","iv":"9606a5a6a31fcc1522b4fa432e54da76","s":"b42cdbf78a25f6f4"}