Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"0d5caefb24fdab6b44b973b84695f143","s":"fe711cbbf16d4273"}