Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"71018d97202474662a59960fff9634d0","s":"69636493e36ec1f5"}