Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
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","iv":"bce266acaf92543dd6ea0e1b6e9a1e26","s":"53042ae8cceb585c"}