Luxury Daily
World’s leading luxury business publication
April 3, 2020
  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Marketing during the economic downturn
  5. Four Seasons, Belmond lure homebound consumers with virtual events
  6. Women in Luxury 2020 New York conference moved to Wednesday, June 24
  7. How Tom Ford innovates with consultations as stores remain shut
  8. Jewelers must take risks to inspire big-ticket purchases under lockdown
  9. COVID-19 will force brands to let consumers experience products and services outside the store
  10. We have had athleisure. Is homeleisure China’s next big thing?
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Gucci relaunches mobile app infused with the spirit of Alessandro Michele

March 24, 2020

Gucci's new app immerses users in creative director Alessandro Michele's world of nostalgia blended with fantasy, color and vim. Image credit: Gucci, Apple Gucci's new app immerses users in creative director Alessandro Michele's world of nostalgia blended with fantasy, color and vim. Image credit: Gucci, Apple

 

By Luxury Daily News Service

Italian fashion label Gucci has given a complete makeover to its mobile app, undaunted by the gloom and panic surrounding the COVID-19 coronavirus.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Marketing during the economic downturn
  5. Four Seasons, Belmond lure homebound consumers with virtual events
  6. Women in Luxury 2020 New York conference moved to Wednesday, June 24
  7. How Tom Ford innovates with consultations as stores remain shut
  8. Jewelers must take risks to inspire big-ticket purchases under lockdown
  9. COVID-19 will force brands to let consumers experience products and services outside the store
  10. We have had athleisure. Is homeleisure China’s next big thing?
VIDEOS
More Videos

MORE IN Apparel and accessories
“Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
Capri Holdings’ Michael Kors, Versace and Jimmy Choo open pockets for $3M COVID-19 relief
Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
How Tom Ford innovates with consultations as stores remain shut
La Perla donates 10,000 masks to Bologna as hometown grapples with COVID-19



RECENT ARTICLES
Day’s wrap: Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout
“Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report
Moët Hennessy brands marshal forces to help medical personnel swamped by COVID-19 cases

COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic
Jewelers must take risks to inspire big-ticket purchases under lockdown
Women in Luxury 2020 New York conference moved to Wednesday, June 24