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Oct. 17, 2021
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Gucci shadows songwriting journey while beginning its own evolution

March 3, 2015

Gucci's Lady Web handbag is the focus of the campaign Gucci's Lady Web handbag is the focus of the campaign

 

By Kay Sorin

Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. How should luxury brands navigate creative shift on social media?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. How luxury brands can win Gen Z and millennial shoppers
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