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Gucci showcases children’s collection with Facebook push

April 18, 2011

 

By Elizabeth Zelesny

gucci-kids-185Italian fashion house Gucci has placed social media at the forefront of its marketing strategy for the brand’s spring/summer line of children’s wear.

Gucci has released its “Spring Awakening” children’s line via a Facebook note. Consumers can shop the line at http://www.gucci.com/us/home.

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