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May 21, 2024
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Apparel and accessories

Gucci taps Chinese supermodel Liu Wen for ‘Bamboo 1947’ campaign

April 17, 2023

The brand is highlighting the place that the purse holds in women's lives with the help of Ms. Wen. Image courtesy of Gucci The campaign nods to the year of the first Gucci Bamboo Bag's release. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci is dedicating the brand's newest advertising slot to an archival creation.

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  1. L’Oréal Group looks to lower environmental impact of retail experience with EcoDesignCloud
  2. Growth slows at Richemont as new CEO prepares to step in
  3. Quarterly sales down 12pc at Burberry
  4. Luxury Unfiltered: The call for urgent action from Italian luxury brands
  5. Saks Social Club gets VIP boost
  6. Nordstrom, in NY state of mind, previews new campaign
  7. Burberry transforms customer experiences through digital innovation
  8. Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Lamborghini advocates for accessible design
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