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Gucci touts heritage in bamboo-handle handbags ads

September 20, 2013

 

By Jen King

Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection in order to appeal to a wider audience of consumers.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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