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Apparel and accessories

Gucci turns to multichannel marketing for gift-giving push

November 14, 2017

Ignasi Monreal art for Gucci's Gift Giving book. Image courtesy of Gucci

 

By Staff reports

Italian fashion house Gucci is making digital a main focus of its holiday promotions, with efforts ranging from interactive content to a Web site takeover.

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  1. Register now: Women in Luxury conference New York May 9
  2. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  3. 5 mobile marketing myths debunked
  4. Bloomingdale's gamifies in-store shopping through Snapchat filters
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  7. Hublot honors partnerships with Harrods pop-up
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Four Seasons walks the red carpet this Oscar season
  10. Should luxury brands stop avoiding ecommerce?
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