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Apparel and accessories

Gucci turns to multichannel marketing for gift-giving push

November 14, 2017

Ignasi Monreal art for Gucci's Gift Giving book. Image courtesy of Gucci

 

By Staff reports

Italian fashion house Gucci is making digital a main focus of its holiday promotions, with efforts ranging from interactive content to a Web site takeover.

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  1. Sponsored influencer posts see greater engagement than organic content
  2. Inspirato simplifies vacation booking with travel subscription
  3. Customer experience will define your brand's future
  4. Gucci draws inspiration from fashion craftsmanship for fall campaign
  5. Shiseido gets into beauty subscription game with IoT skincare
  6. What impact will a Trump presidency have on the luxury market?
  7. Top 10 home furnishings headlines of H1
  8. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
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