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June 22, 2018
  1. Customer is most valuable resource for improving customer experience: Tiffany exec
  2. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  3. Chanel lets financial figures out of the bag
  4. Luxury market looking up in 2018, say industry execs
  5. A conversation with Apple retail boss Angela Ahrendts at Cannes Lions 2018
  6. Delivering excellent retail experiences hinges on ease, emotion
  7. Armani Beauty rides emotional roller coaster in filmic shorts
  8. LVMH invites consumers behind-the-scenes via expanded open house
  9. Bleu de Chanel dives deep with new campaign
  10. Art, wine overtake cars as top performing luxury investments: Knight Frank
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Apparel and accessories

Gucci turns to multichannel marketing for gift-giving push

November 14, 2017

Ignasi Monreal art for Gucci's Gift Giving book. Image courtesy of Gucci

 

By Staff reports

Italian fashion house Gucci is making digital a main focus of its holiday promotions, with efforts ranging from interactive content to a Web site takeover.

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  1. Customer is most valuable resource for improving customer experience: Tiffany exec
  2. Day's wrap: Chanel, LVMH, Kering, Swiss watches, online retail, Thomas Goode and Le Méridien
  3. Chanel lets financial figures out of the bag
  4. Luxury market looking up in 2018, say industry execs
  5. A conversation with Apple retail boss Angela Ahrendts at Cannes Lions 2018
  6. Delivering excellent retail experiences hinges on ease, emotion
  7. Armani Beauty rides emotional roller coaster in filmic shorts
  8. LVMH invites consumers behind-the-scenes via expanded open house
  9. Bleu de Chanel dives deep with new campaign
  10. Art, wine overtake cars as top performing luxury investments: Knight Frank
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