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Sep. 22, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. ABT brings ballet to Madison Avenue boutiques
  7. Swiss watch exports up 6pc in August
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Luxury facing a digital-or-die dilemma: BCG
  10. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
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Apparel and accessories

Gucci turns to multichannel marketing for gift-giving push

November 14, 2017

Ignasi Monreal art for Gucci's Gift Giving book. Image courtesy of Gucci

 

By Staff reports

Italian fashion house Gucci is making digital a main focus of its holiday promotions, with efforts ranging from interactive content to a Web site takeover.

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  1. Bleu de Chanel dives deep with new campaign
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. ABT brings ballet to Madison Avenue boutiques
  7. Swiss watch exports up 6pc in August
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Luxury facing a digital-or-die dilemma: BCG
  10. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
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