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Mobile

Gucci ups mobile conversion 70pc via optimized site

February 28, 2013

 

By Tricia Carr

Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. In-app mobile ads critical for luxury advertisers: expert
  4. Luxury travel will return later this year: study
  5. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  6. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  7. Luxury brands must think like gladiators to woo China’s youngest consumers
  8. Home renovations on the rise as consumers stay home
  9. Younger, Asian consumers fueling luxury growth: Bain
  10. How retailers should deal with stale inventory from store closures
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