Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"5d2bb995d6b5db14659022a06a745fc8","s":"e041fa2ffd177580"}
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