Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"711b8c3ab51c9e2593a365dffad87c1c","s":"7f17c25a93758005"}
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