Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"4e47063ca6b7b9942dc020927e8a5f03","s":"975382ba7a1b50cd"}
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