Mobile
February 28, 2013
By Tricia Carr
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
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","iv":"3df7f60c0a6a2cb41a9a31b9dd835717","s":"17eafcf6c15b0c5b"}
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