Apparel and accessories
January 3, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock
{"ct":"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","iv":"a8cf593930f515ebe85515dae64bfc26","s":"dca20c681e9a723f"}
Share your thoughts. Click here