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April 23, 2026
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Fragrance and personal care

Guerlain advocates for bees in environmental protection effort

June 12, 2017

Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain

 

By Jen King

French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.

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