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April 20, 2024
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Fragrance and personal care

Guerlain advocates for bees in environmental protection effort

June 12, 2017

Guerlain is active in protecting biodiversity and bees. Image credit: Guerlain

 

By Jen King

French perfumer Guerlain is building awareness of the plight faced by its brand motif, the bee, through a long-term plan to protect biodiversity.

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  1. Mandarin Oriental hosts charity gala in London
  2. 2019 luxury spend expected to grow highest in UK
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Burberry transforms customer experiences through digital innovation
  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. Luxury powerhouses are not just betting on Chinese shoppers, they are investing in Chinese talent
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